Importancia de la utilización del modelo SERVQUAL a partir de una revisión sistemática de la literatura en el periodo 2010-2016
Cañón Cárdenas, Arnold Enrique | 2018-06-13
Introduction. Introduction. When it thinks about user like a service centers, care for the quality of services becomes ephemeral, because of this, the white population remains faithful to the service provided; For this reason, it is necessary to have models that allow to know the quality of the same, example of that is the Service Quality model (SERVQUAL), which for the purposes of this article is intended to emphasize the value of its use. Objective. To make visible the importance of the use of the SERVQUAL model based on a systematic review of the qualitative literature in the period 2010-2016. Methods. A systematic review of qualitative literature is performed by the type of objective of the same, whose search ends on twenty-eight (28) days of the month of October 2017. It is taken as databases Pubmed, ScienceDirect, SciELO, LILACS, Tripdata base, Cochrane, Google, Google Scholar and Gray Lit. To assess the quality of the articles, we use two grills, the CASPe and THE JOANNA BRIGGS INSTITUTE, taking into account the key words that appear below. Results. An analysis is made to four hundred and thirty-seven (437) articles of which a total of twenty-nine (29) articles are obtained, where it is visible that the SERVQUAL Model is a good tool in evaluating quality in comparison with other models. Conclusion. The SERVQUAL model, within its theoretical bases can be highlighted, quality of service, quality of health services, based on this, its dimensions are considered as indicators: tangible; reliability; sensitivity; assurance and empathy, of which the latter stands out, followed by tangibility, as reported in the literature in studies that applied the model.